FEATURING:
Michal Perlstein, Senior Manager of Digital Engagement, City of Seattle IT
Michelle Ringgold, User Experience Team Lead, City of Seattle IT
Dennis McCoy, Product Management Team Supervisor, City of Seattle IT
Jeff Beckstrom, Development Team Manager for Digital Engagement, City of Seattle IT
IN THIS EPISODE, YOU'LL LEARN:
How Seattle's digital engagement team manages web content, blogs, and newsletters while overseeing digital policies and design requirements
Why user testing and feedback were crucial in developing the city's major event pages for winter weather, heat, smoke, and flooding
The importance of "evergreen" content in emergency preparedness communications
How Seattle IT has prepared for WCAG 2.1 accessibility compliance over the past 6-7 years
The challenges and opportunities of implementing AI and cloud solutions in government digital services
TIMESTAMPS:
(00:00) Show Introduction
(00:52) Team Introductions and Roles
(03:45) Building the Digital Engagement Team
(05:48) Implementing UX in Government
(09:10) Major Event Pages Development
(14:15) User Testing and Feedback
(19:20) Public Sector Product Management
(23:42) Cross-Department Collaboration
(28:15) Digital Accessibility Implementation
(31:00) Future Challenges and AI Opportunities
LINKS MENTIONED:
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PARTNERS
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